Council website best practice
UK Council Top 40
Find strong examples from council websites across the UK and understand what makes them useful.
Compare five common user journeys, open the evidence behind each score and use the findings to improve your own service.
Shared learning
See what good looks like across the country
The leaderboard is a guide to useful examples. It helps content and service teams see how other councils approach the same task and find ideas to adapt locally.
Find a council job
Vacancies and how to apply
Pay council tax
Payments, accounts and support
Apply for council housing
Eligibility and next steps
Find parking guidance
The right information and action
Find bin collection guidance
Collection dates and common problems
How pages are assessed
Evidence from the whole journey
Search experience
Can a resident identify the most useful page from the search results?
Content and user need
Is the page clearly structured around the task, with the answer and next steps people need?
My council
Know where improvement will have the most impact
Get 45 user-need assessments for your website, then combine the findings with Google Search Console data to identify high-demand pages that need attention first.
- Prioritise: find pages with high demand and weaker performance.
- Diagnose: see unmet user needs, content issues and search problems.
- Learn: compare your pages with good examples from other councils.
A clear starting point for content work
The council report brings scores, demand and page-level evidence together. Teams can spot priority opportunities, investigate the user need and plan focused improvements.
Assessments are automated and deliberately opinionated. Teams should review findings alongside user research, analytics, accessibility evidence and local service knowledge.
See what the reports could show your team
We will talk through the leaderboard, the 45 user-need assessments and how demand data can help you plan content improvements.